Facebook has become a huge popularity contest. For companies using the popular social network everything comes down to how many fans their Facebook pages manage to get ( Likes ).
While most brands adopt different social media strategies, a few brands manage to stand out of the crowd.
Even if most companies with millions of fans on Facebook are brands popular all over the world, there are also a few exceptions. Smaller companies discovered that using Facebook effectively can help them become very popular.
So let’s take a look and see which are the most popular brands on Facebook.
20. Burberry – 13,2 million Facebook Fans
Burberry recently released a new website, Burberry World. The website connects customers with the history of the company by using historic elements, music, movies and products.
The Burberry Facebook page brings users into the fascinating world of fashion and it’s culture.
Fans can access Burberry Acoustic, a interactive set of videos and playlists especially created for the fans.
19. Levi’s – 13,4 million Facebook fans
Levi’s has used the company’s Facebook page lately to help them transition a modern day look. Levi Strauss was the first important retailer to add the Facebook Like button on it’s commercial website and created the first Facebook inspired shopping experience, Levi’s Friends Store.
Fans can talk about their favorite products.
18. Zara – 14,2 million Facebook Fans
In the last 12 months Zara tried to improve the company’s social presents by posting Facebook updates very often. Each message focuses on fashion trends. For example, the company updates Zara Lookbook on a weekly basis.
LookBook is an interactive Facebook app which includes photos, videos and apps for mobile phones.
17. Disneyland – 14,9 Facebook Fans
The Disneyland Facebook page encourages visitors to post photos and to talk about the Disney experience. Disney provides the Disney Memories application where people can build their own Disney Park Castle. The social community and very open and useful to fans.
16. Adidas Originals – 15,4 million Facebook Fans
The Adidas Originals Facebook page relies on support from celebrities to increase traffic. The company often puts on contests for the fans and uses fans engagement to promote Adidas products.
The newest contest was Adidas Originals #represent. Fans were asked to upload videos, photos and audio files. The contest has became a public platform for fans.
15. Nutella – 16 million Facebook Fans
The Nutella Facebook page uses positive photos to interact with the fans. The approach is friendly and it generated a real cult for Nutella.
14. Ferrero Rocher – 16,2 million Facebook Fans
Ferrero Rocher takes advantage of the fact that people love chocolate. The page does not generate a lot of content and does not encourage interaction however it relies on great photos.
The company has not posted a message since March 30, when the cover photo was changed. We have to say that not all companies are as lucky as Ferrero Rocher.
13. Target – 17,5 million fans
The Target Facebook page combines product promotion with photo creativity to attract sharing and comments from fans. For example, a post about the Olympic Games managed to get more than 15,000 likes, 1,500 comments and 231 shares.
12. Monster Energy – 18 million fans
Monster Energy sponsors many extreme sports competitions. Most fans of the company are men. The Facebook page interacts with celebrities very often through videos and messages.
11. Walmart – 19 million fans
The biggest employer in the United States is very popular on Facebook. On Facebook the company manage to get the user engagement other companies fail to get. Walmart interacts with fans and clients.
10. Victoria’s Secret – 19,3 million fans on Facebook
Victoria’s Secret knows that people visit their Facebook page for one thing only: to view photos. For example, the company promotes a Pinterest contest through Facebook which encourages fans to create Victoria’s Secret boards.
9. Pringles – 20,1 million Facebook Fans
The Pringles Facebook page offers the same level of creativity as Pringles TV and printed advertising but it also includes questions and contests. All to generate interactivity.
8. McDonald’s – 21,7 million Facebook fans
The McDonald’s Facebook page attracts a lot of traffic by promoting the most recent partnerships and campaigns and the company is using special videos and photos.
7. Skittles – 22,7 Million Facebook Fans
Skittles bets strong on Facebook. The company developed a social strategy that successfully oscillates between Facebook and Twitter.
The administrators of the page post movies, videos and creative elements and fans can quickly switch between platforms.
6. Oreo – 27,6 million fans
Oreo uses Facebook as a stand alone website for the brand. Ore’s strategy is to correlate the content generated by fans ( as photos ) with Oreo messages which attract a lot of comments.
5. Red Bull – 29,6 million Facebook Fans
Red Bull is not just an energy drink. It is also a content generation machine on Facebook. The company posts articles, stories and videos. The Red Bull strategy aims to get user attention and the company often enjoys support from celebrities.
4. Starbucks – 31,3 million Facebook fans
Starbucks’ strategy is to develop an excellent relationship with customers, both in stores and online. The company uses location applications such as Four Square. Starbucks aims on a real “Wi-Fi strategy” ( which also includes Starbucks Digital Network ) , a social platform that relies on user engagement. Starbucks also wants to start different campaigns all over the world.
3. Converse – 32,7 million Fans
Converse is the perfect host of a good party: a good listener, funny, clever and dynamic. It’s Facebook page has the same features.
2. Disney – 37,8 million Facebook fans
Many social media experts say that Disney’s strategy is ne of the best. Disney does not sell itself on Facebook. The company manages to connect it’s page to a group of 268 additional pages where fans can talk about different products and they can also post feedback.
1. Coca – Cola – 47,6 million Facebook fans
The history of the Coca Cola Facebook page says everything about the most popular company in the world. Two years ago, two fans othe company were not happy with the fact that the company is not present on Facebook so they decided to create a page. Instead of shutting down the page, the company decided to work with the fans to make it better.