SEGA, a video game developer, publisher and console manufacturer who once lead the console market scene is now suffering from layoffs and shortage of funds. In recent quarterly reports, SEGA was hit by massive layoffs and several games that were being developed were canceled, including the popular Bayonetta sequel.
The company left the battle for console supremacy when its first next generation console the Dreamcast was set aside by rival Sony in 2001. Since then SEGA has resorted to publishing and developing games only. But now after nearly 10 years out from the video game hardware market, SEGA is back with a new hardware that will surprise a lot of people. Available exclusively in Japan, SEGA launched a hardware known as Toylet, which allows players to play a game by simply..urinating.
The new system which was launched in late 2011 has players urinating on a urinal which allows the player to interact with the game running in front of them. This is controlled by a urinating sensor that is connected to the Toylet hardware and the software runs on a screen that above the hardware, directly in front of the person urinating. The games currently available have players filling up the coffee cup by urinating as fast as possible and another title which has a female reporter’s dress being blown away by wind. The speed of wind is of course dependant on how fast the player urinates.
The system is actually a luxury costing about $1750 if the currency is directly exchanged, and the titles available cost additional $125 to run. To market its video game hardware and the titles available, SEGA launched a trailer that has a artificial person urinating on the sensor to control how the game works.
With the new hardware, we hardly believe that SEGA will be able recover from their layoffs by just introducing this bizarre video game idea. However, the publisher has also introduced a number of new games including a new Sonic racing game which will be made available on the current generation consoles which have nothing to do with toilets.