Chief Executive Officer of Intel is confident about the success of Intel chips in Apple product, as the company highlighted its plan to follow up in the business of smartphone processors at its yearly investor day.
Intel wants make sure it is noticed by companies such as Apple which produces tablets, smartphones and other computing devices. The goal, as highlighted by Intel, “Keep the attention of key customers such as Apple”.
Apple’s notebook’s have Intel processors while its desktop computers also carry the same processors. The company uses ARM based chips for its tablet products and smartphones. Recently, this has sparked some talks that Apple might one day transfer to ARM based chips and use them for its Mac laptops.
Paul Otellini, the chief executive officer of Intel said that their job is to make sure their silicon is compelling, in regards to running the Mac laptops better or becoming an improved iPad device that when Apple makes the decisions, it can’t ignore Intel. Intel has been the talk of this year as companies such as Lenovo and Motorola Mobility announced plans to make phones that use Intel’s mobile processors and the CEO of the company assured investors that more of these products will come.
Otellini said that a year before, no employee at Intel thought that their company could do well or stood any chance in this kind of business but the tone Otellini spoke in suggested that he is focusing on the fact that things have changed now.
No one can claim that Intel is the king of the smartphone market. No one can claim that Intel will soon rise to the top. However, there is potential for the company. Intel however has a lot of competition to deal with such as Nvidia and AMD but Paul Otellini is confident about their success in the mobile market in the coming future.