Research In Motion has been struggling and we all know that since the company has lost its market share to renowned companies including Apple, Samsung and others, who have been releasing newer and competitive smartphones one after another. RIM also lost its top spot in Canada, the company’s hometown to iPhone, one of Apple’s creations.
It seems like things are downhill from here for Research In Motion, unless it does something that will wow not only consumers but also shareholders, analysts and experts. There are three things that can help Research In Motion from not struggling. One of these things if focus. An executive at the Canadian company earlier this year revealed that he wasn’t sure as to how many phones was the company producing. This is a sign of carelessness and lack of focus.
There are quite a lot of models in reality that RIM is producing as there are 22 different BlackBerry models that the firm is producing in US alone. There are too many options, too many variations for wireless carriers and developers, which makes it difficult for people to choose. RIM should try and narrow down its focus; it should focus on three-four smartphones that are on the top of their game and should also disallow any room for distractions (read 22 models in the US alone). For instance, Apple has been producing one model every year, the iPhone, which every year comes with improved features and look how well Apple is doing. Research In Motion should try doing the same too.
Another thing that the company should do is get rid of its tablet. The PlayBook tablet was a failure, as it left users unimpressed. No one really talked about the PlayBook tablet except those who criticized it. Again, this is also integrated with the staying focused suggestion as tablet is another distraction. It is also a source of increasing costs and expenses, which is something that RIM cannot afford right now.
Lastly, even though RIM is not dead yet but it should embrace MDM, mobile device management. Even though the company has extended the capabilities of BES, BlackBerry Enterprise Services, it should try to embrace MDM which will further help the company extend and expand its reach.