Dick Costolo, the CEO of Twitter recently held a press conference at the head-quarters of Twitter earlier this morning so that he might talk about the progression of Twitter. He indicated as to how significant it was that the company focus and concentrate if it really wants to stay, compete and thrive in today’s already highly saturated ecosystem of social networking. He said that they used to say that if you really do not know where you were going, really any path is going to get you there, implying of course that it was bad not knowing where you are headed.
When he was asked about his thoughts on Google Plus after he had given the talk, Costolo, who had a short run at Google after Google took over Feedburner stated that there was no doubt to the fact that Google Plus was going to have a large population in the future, and you really could not not see the red alert of notification in the sandbar, in a reference to the Google’s advertising power, that of advertising basically anything on its Homepage and that it would definitely draw in quite a large amount of individuals.
He said that Twitter is going to take a different road than the contemporary social contenders, and that Twitter would prefer to further pare down the services it offers. Meaning they are going to further simplify their product even more. Costolo maintained that the simplification of their product was necessary if the company wanted to realize its dream of it’s the availability of its services on over two billion different devices.
When he was asked on how the advertiser should perceive their company’s relatively highly liberal policy regarding the use of pseudonyms when compared to Facebook and Google+, as both the companies insist that their consumers use accounts with their actual names, Costolo stated that the main difference between the means to how the companies acquire revenue is that companies, say like for example Virgin America, pays Twitter when a user, whoever it is, clicks on a particular link. He said that their priority was the user.
