Share And Earn! Click On a smartphones market that barely blinks in the shadow of the iPhone and Android, Microsoft is hoping to make its way back into the top with their new Windows Phone 7 operating system. The promotion campaign of Microsoft uses a counter intuitive reasoning: The free time you get after you efficiently organize the information counter the obsessive stare of the phone’s screen, according to the Financial Times. The two TV spots ordered by Microsoft refer to the dangers of the iPhone and “Crackberry” dependency.
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