Share And Earn! Click Great new feature on Facebook for users from India. With a simple application, they can whiten the color of their skin in their profile pictures. In India, a whiter skin is a sign of belonging to a superior class of people.
The application is actually a marketing tool, being part of a promotion campaign of the newest skin whitening product on the Indian market. The promoter of these products, which are dedicated to men, is the popular Bollywood star, Shahid Kapur.
According to a poll created with the help of 12.000 indians, skin color is the main criteria in choosing a partner.
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Now i can tune my skin according to my wish. Very interesting….
The only problem with the 12,000 person survey is that, most relationships are "in the flesh", so surely no matter what skin colour you have on facebook, when real life kicks in there's going to be problems! Have we really become that shallow?
When real life kicks in, you use their skin whitening product. So no problems, at least for the sellers of the product.